LEX OVERTOOM | PHOTOGRAPHER & filmmaker

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Lex has always been drawn to the art of capturing what others might overlook.

What started with a borrowed camera and a curious mind soon evolved into a career built on translating ideas into striking images and films. His work is defined by authenticity and a fresh perspective.

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His journey has been anything but ordinary. After picking up his father’s camera as a teenager, Lex became obsessed with mastering every detail. Within a few years, he was shooting festivals, touring with DJs, and taking on high-end commercial projects. He completed a four-year photography and film program in just three years, while steadily building a diverse and impressive portfolio.

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Over the years, Lex has collaborated with leading brands such as O’Neill, Nike, Silk di Laurentia, Ziyel, and Anders Hoffman Bike. Whether it was concept development, executing full campaigns, or capturing visually striking imagery, he consistently managed to capture the essence of a brand and elevate it to the next level.

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What sets Lex apart is how deeply he invests in every project.

He doesn’t just follow a brief; he sharpens ideas, explores new angles, and brings a creative clarity that elevates the final product. Clients value his ability to think ahead, adapt quickly, and bring their vision to life without losing sight of the bigger picture. More than just a photographer or filmmaker, he becomes a natural extension of the team—versatile, reliable, and always solution-focused.

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‘’Every project is an opportunity to create something meaningful, explore new ideas, and inspire—just as I was inspired to pick up a camera all those years ago.’’

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Biography by Anil gezmen - Ag&c